Your cupboard
Everything you own, catalogued.
Keep your detergents, softeners and sprays in one place, drawn from a growing catalogue of real products. The Recipe doses for what you actually have, not a generic bottle.
Made personal
Laundry, done with care and a little delight.
The Wash Guide gives you the right detergent dose, the right temperature, and the confidence to trust both.
We’ll email you when the app launches. No noise, and we’ll never share your address. Read our privacy notice.
What it does
Everything a proper wash needs, and nothing it doesn’t.
The recipe
The right dose, every time.
Tell it the load, the soil and your machine, and you get a precise dose and a sensible temperature. No more guesswork, no more wondering whether you’ve overdone it.
Learn
Stains, drying, the chemistry of clean.
Short masterclasses on the things that trip everyone up, from red wine to line-drying when the weather won’t play along. The reasoning behind the routine, never a lecture.
For the fun of it
A wash personality, and a monthly Wrapped.
Seven archetypes, gentle tiers and a monthly recap of how you wash. The data made playful, the kind of thing you actually want to share.
The Household Hub
A shared cupboard for the people you live with.
Laundry as a household, not a rota stuck to the fridge. Bring everyone in, share the load fairly, and let a little friendly rivalry keep things moving.
The idea
Do it well, without thinking too hard.
Most laundry advice is either a shrug or a lecture. The Wash Guide sits between: quietly expert, warm and never preachy, tuned for how clothes are actually worn and cared for. Lower temps where they earn their keep, the right dose every time, and a little delight along the way.
Be first
Join the waitlist.
We’ll email you to let you know when the app launches. That is the only reason we’ll ever use your address.